Professional Certificate Program in Trade Fair, Event & Convention Management
The MICE + Event industry is increasing faster than average. With the economy stable and improving, convention and associated events are increasing. This is the best time to take it as a career.
WHY
study
trade fair, event & convention management
If you are interested in changing the economic dynamics of any particular industry and moreover love marketing and events, then this industry is for you. You do not have to be an economist for this purpose. A student from any discipline can join the trade-fair industry and be an active participant in the changing the economic growth.
Professional Certificate Program in Trade Fair, Event & Convention Management
Objectives of the Program
To make ready smart manager for the MICE corporate world, who can plan, coordinate and manage the program, share knowledge and skills through hands on know-how of managing live events.
To enhance personality through social interaction by meet, greet and work with the staff, clients and visitors in the dynamic working environment at the IEML campus.
PROGRAM
OVERVIEW
1. Practical Approach to MICE and Trade Fair
2. Venue Layout and Space Management
Curriculum of Professional Certificate Program
9. Budgeting and Financial Analysis of Events
13. Fire, Safety and Security Management
14. HR Functions and Team Management
15. Customer Relationship and Data Analytics
3. Logistics, Freight and Transport Management
6. Social Networking and Digital Marketing
10. Brand Designing, Advertising and Publicity Collaterals
4. Conference and Convention Management
5. Hospitality and Welcome Services
7. Legal Aspects of Contracts, Licenses and Permissions
8. Methods of Marketing and Public Relations
11. Decisional Skills of Photography and Videography Session
12. Facility Management: Ambience, Infrastructure and Traffic
Duration of the Program
The programs have dual value-added training formats covered in sixty hours:
1. Thirty hours of interactive sessions with the industry mentor (six modules of five hours each).
2. Thirty hours of on the job training during the live exhibitions at the IEML venue.
The takeaway for the students from the professional certification program:
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The participants will have hands on skill learning experience from the industry.
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Makes individual street smart and dynamic go getter.
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Improved communication skills and drives them to get accustomed to corporate culture. It will enable them to network and interact as per corporate culture through an exposure with the staff, exhibitors, buyers and visitors which boosts the confidence and prepares them for the modern business environment.
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The best business interactive platform to exploit his/her creativity and innovation, “I can make this happen”.
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Internship with stipend, if selected by HR Department.
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Opportunity for getting voluntary work assignments in different international trade fairs, exhibitions and conferences.
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After successful completion of the certificate program the student will be given priority to work for any exhibition organised at India Expo Centre and Mart, Greater Noida.
METHODOLOGY
Theoretical Lectures
Case Studies
Practical Classes
Learning Walls
Management Games
Projects
Industrial Visits
Presentation
If you want to learn from the LEADERS
Write to us for CAREER guidance
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